Black & Decker

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Pre-written Papers:

Title: Black & Decker

Essay Details:

Subject: Business

Author: Ozie H

Date: May 30, 2017

Level: University

Grade: A

Length: 4 / 1098

Essay text:

In this segment, B&D is not generating profits and, at the same time, retailers want more advertising allowances and rebates. Analysis The U.S. power tools market is divided into three segments: Consumer (home use buyers), Professional-Tradesmen (P-T) (contractors who purchase their own tools), and Industrial (procuring professional buying in large quantities for industrial usage). The P-T segment is the one experiencing the largest growth potential. B&D is one of the most powerful brands in power tolls. Its products are generally regarded to have high quality. B&D currently has 45% of the Consumer and 20% of the Industrial markets...

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