Black & Decker

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Pre-written Papers:

Title: Black & Decker

Essay Details:

Subject: Business

Author: Juliana J

Date: April 19, 2015

Level: University

Grade: A

Length: 5 / 1298

Essay text:

Tradesmen viewed Black & Decker tools more for home use than being subjected to demands of the job site. This was a perception issue that was hurting Black & Decker big way. Distribution Channel: It is also evident from the data (Exhibit 2) that Black & Decker lacked in capitalizing one of the most profitable distribution channels i.e. Membership Club. On the other hand, Makita who distributed its product through membership clubs, in which Black & Decker did not take part in, proved to be very successful channel (85%) for Makita. Color: I believe that the unremarkable grey color did not help Black & Decker...

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