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Essay Details:
Essay text:
STUDY OBJECTIVES
The study has been conducted with the following objectives:
i. To explore the available brands of biscuits in the market exported from abroad (especially India) and the product lines offered by these brands.
ii. To find out the market price of the various brands available in the market.
iii. To find out the market share of the various brands of these biscuits available in the market and their expiry date.
iv. To find out the distribution channels being mostly used by the retailers and their pricing policy.
3. STUDY METHODOLOGY
The study is conducted through the direct interview with the retailers offering customers with the different brands of exported biscuits...
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