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Essay Details:
Essay text:
Strengths:
• Potential internal strengths
As stated in Kao Business Activities (2008), members of individual Kao Group companies and divisions that operate on a global basis are engaged in business activities aiming at Yoki-Monozukuri that will really satisfy Kao’s customers and enable Kao to share joy with them.
(Source: Kao Corporation – Business Activities. Available at: http://www.kao.co.jp/en/company/activities/index.html)
Bear in mind the motto of “Integrates diversity to create innovative products”, Kao R&D team always keeps track of market’s changing tastes and needs in order to satisfy its customers whom it gets tougher to gain or even retain due to the vast ranges of competitive products...
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