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Essay text:
For Oxyglobin to be profitable and in the best interest of the IPO, we propose several key
recommendations and urge Biopure's management to begin steps for immediate implementation.
Recommendations:
? Pricing: Biopure should price their approved animal blood substitute at $400 per unit. Once Biopure secures
phase 3 FDA approval, they should plan to price their human blood substitute at $600 per unit.
? Market & Product Segmentation: We recommend Biopure to focus its sales efforts on the larger primary care
and emergency care practices that handle the majority of surgeries and trauma cases...
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