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In terms of distribution, I recommend the use of a direct sales force, whose greater knowledge and dedication would increase sales and contribution, since independent distributors charge approximately 30% of the selling price and carry a large variety of products.
To launch or not to launch? Biopure is faced with the decision whether to introduce Oxyglobin, a universal blood substitute with a two year shelf life, into the market or delay its release until Hemopure, its human counterpart, is approved by the FDA and launched. I have determined several reasons why Oxyglobin should be launched without waiting for FDA approval for Hemopure...
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