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The other was the Haldiram group with 25 percent of the market share.
The organized snacks category is subdivided into the Traditional segment (Bhujia,Chana etc) dominated by Haldiram. The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods.
The success of Bingo’s marketing strategy can be attributed to the following 4 Ps:-
1...
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Common topics in this essay:
- Bingo Chips Strategy
- Channels of Distribution
- Distribution Channels
- distribution channels
- Fashion Industry channels
- hybrid marketing channels in service sector
- Innovative Distribution Channels of FMCG in India
- Marketing Channels
- Comparison Between Different Programme Channels On The Basis Of Gaining Popularity
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