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Essay text:
Therefore, except these cities in which Bimeks have stores, other cities in Turkey represent an underserved market for electronics. This market is really huge for Turkey, so we should divide it into small customer segments to reach every segment in more effective way.
I also looked at the website of TeknoSA, the main competitor of Bimeks, to find an appropriate customer segment to distribute our catalogs. TeknoSA has more stores than Bimeks around Turkey. I think people who can buy a lot of technological products. After that, I get an idea that young people are more willing to get these products, but Bimeks and TeknoSA reach many young people by its stores...
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