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Essay Details:
Essay text:
The secret is sharing. Analogy to your organization: Are people pointing fingers? Is there an internal channel conflict? Do you hear people say things like?you shouldn't be on our P&L?there shouldn't be online only promotions?or from the other perspective?we're the younger, smarter brother, we're growing faster, etc.
It's about sharing:
1. Share the money.
-All the stores get credit for the revenue and profits from BestBuy.com.
2. Share the data between the different channels.
-For example, we break out web analytics by different customer segments on the web and share that data with the stores (for instance, on the web, BB can see a certain segment looks for Star Wars, WWE, Webcams, etc...
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Common topics in this essay:
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