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Benetton competitive advantages 6
1. Value chain 6
2. Strategic capabilities 6
V. Two future scenarios 7
1. SWOT analysis and key drivers 7
2. Scenarios 7
VI. Strategic recommendations 8
VII. Conclusion 8
Benetton’s corporate strategy
I. Introduction
Our “Corporate strategy” course aims at presenting and analyzing ... Indeed, ….
Within this framework, we are asked to develop an analysis of one of….. To do so, we have chosen Benetton Company.
In this work, we will be developing X main parts. After having first presented the Benetton Company shortly, we will secondly describe the dimension performance of the Group...
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