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They tried to not only just develop products in better quality, but also be larger sized and more globalized. Moreover they have grown to a company that deals with global problems. We think that it is because of the people in Benetton who have never forgotten the early spirits. Benetton family seems that they still remember hardship and effort of old days. These visions of Benetton can be seen in their various CSR. The spirit did not just stop, they are practicing it!
Among various CSR, the most interesting thing is advertisement campaign. Through these shocking pictures in posters, Benetton tells socially sensitive problems and carves them to people’s memory...
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