Benetton

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Title: Benetton

Essay Details:

Subject: Business

Author: Michael K

Date: May 22, 2011

Level: University

Grade: A

Length: 8 / 2259

Essay text:

L’Allemagne, la France et l’Italie sont les plus gros producteurs et le marche est tres fragmente. Le groupe Benetton est les leaders de l’habillement en Europe avec un CA de 1,74 Md$ et un resultat net de 131 M$. La croissance est au rendez vous avec une augmentation des ventes de 12,7% en Europe et 36% a l’exterieur de l’UE. Le groupe Benetton gere trois marques principales : - United Colors of Benetton : 60,8% du CA - 012 United Colors of Benetton : 18,5% du CA - Sisley : 11,8% du CA En incluant tous les produits derives, le CA consolide de Benetton monde est de 6,2 Md$ en 1994...

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