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L’Allemagne, la France et l’Italie sont les plus gros producteurs et le marche est tres fragmente.
Le groupe Benetton est les leaders de l’habillement en Europe avec un CA de 1,74 Md$ et un resultat net de 131 M$.
La croissance est au rendez vous avec une augmentation des ventes de 12,7% en Europe et 36% a l’exterieur de l’UE.
Le groupe Benetton gere trois marques principales :
- United Colors of Benetton : 60,8% du CA
- 012 United Colors of Benetton : 18,5% du CA
- Sisley : 11,8% du CA
En incluant tous les produits derives, le CA consolide de Benetton monde est de 6,2 Md$ en 1994...
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