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The Internet has emerged as a major worldwide distribution channel for goods and services. Expanding the communication framework to the internet, Marks & Spencer was able to bring their customers into value chain. If a United Kingdom customer orders their product through online, they will receive their relevant product within one day. The online shoppers are instructed to provide the Universal Product Code (UPC) of the relevant product, and then the company will provide the product to the customer as they seen in the physical store at a lower price. Through this technique the company reached the global market very quickly...
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