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Benchmarking Global Communications Research

Benchmarking Global Communications Research

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Title: Benchmarking Global Communications Research

Essay Details:

Subject: Business

Author: Mark S

Date: August 2, 2015

Level: University

Grade: A

Length: 3 / 865

Essay text:

In the 1980s a crisis arose in which cyanide was placed inside the Tylenol capsule and caused the deaths of seven people in 1982 (Johnson and Johnson, 2008). It was not detected how the cyanide was inserted into the capsule and no charges of tampering with the capsules were filed. In 1986, there were additional deaths. Johnson and Johnson were dealing with a crisis that had to be handled delicately for the company to recover from the initial loss and brand reputation. An article on the Johnson and Johnson website, praise was given to Johnson and Johnson for its timely response and honesty regarding the crisis...

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