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But as the availability of back-office metrics has increased, misuse of the practice has become widespread. "In many cases, companies are looking out of the wrong end of the telescope," says Robert Howell, distinguished visiting professor of business administration at the Tuck School of Business at Dartmouth in Hanover, N.H.
Most companies' benchmarking efforts focus too narrowly on cost reduction, and that keeps finance's arms pinned in cost-center mode rather than enabling the function to flex its strategic muscles. "I would argue that the primary job of a finance function is to support the business and to support the senior executives in effecting strategy and ultimately producing results for shareholders and other constituents," says Howell, who frequently does consulting work for corporate finance departments...
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