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Energizing goals state the intent of the company and what goals the organization would like to achieve.
Under the product mission, it is stated that their goal is "to make, distribute & sell the finest quality all natural ice cream & euphoric concoctions". This is the primary mission of Ben & Jerry's because they are in the business of selling ice cream. It is also the first line of the first subsection in their mission statement. By placing this in their official mission statement, they are saying that this is who we are and this is what we do. Ben & Jerry's is an ice cream company, so the first line makes sense because it simply states what the primary goal of the company is--to make ice cream...
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