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While Haagen-Dazs promoted a sophisticated image, Ben and Jerry's promoted a funky (embodied by its flavor names), caring, image with a strong social mission.
? By 1994 sales were $149 million and distribution was in every state of the union as well as a few foreign countries. About this time, though, sales growth began to slow down and net income slid from a high of $7.2 million in 1993 to a loss in 1994..
? While Ben and Jerry's unquestionably held the 2nd largest market share of the American super premium market (at 34% compared to Haagen-Dazs’ 44%), the company had started to lose its market share
? Through the mid 1990s, the company had grown with very little promotional strategy, and with only haphazard dabbling in foreign markets...
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