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Soft ice cream was introduced in the 20th century; however, the older, thicker ice creams experienced resurgence. Ben and Jerry’s and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986).
The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Ice Cream, goes back to their days in junior high school. In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry, and finishing a $5 Penn State correspondence course in ice cream making, they opened their first Ben & Jerry’s ice cream parlor in Burlington, Vermont, in May 1978 (www...
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