Behavior

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Pre-written Papers:

Title: Behavior

Essay Details:

Subject: Business

Author: Joshua E

Date: July 13, 2015

Level: University

Grade: A

Length: 2 / 305

Essay text:

And Advertising.com seems to be doing some new and interesting things since they were acquired by AOL Time Warner. With these market leaders looking to stake new claims in the behavioral marketing space, we need to ask some questions. Most importantly, what can be done now that couldn't be executed a year ago? I'd also like to explore how each company addresses the scalability issues that make behavioral marketing such a great idea on paper, but so challenging to execute in real-life situations. There are new ways to use behavioral data emerging every day. Given that advertisers typically see a lift in ad effectiveness of orders of magnitude when they target ads behaviorally, one wonders how elements other than advertising targeting can be improved by behavioral data and technology...

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