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Those Beanies had certain characteristics that were considered unique and different: Design, price and quality. Warner himself designs the product with great care that children and adults can identify with them and build strong attachment to those beanies.
The most risky but successful production tactic: Limited production . In other words, Warner chose to retire some Beanie Babies every year, so he will discontinue some designs and introduce some new designs to maintain the craze for them. This tactic led to the opening of the second market for Beanie Babies mainly for collectors. The more one design of Beanie babies is limited, the higher the demand, and the higher its price in the secondary market...
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