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Essay Details:
Essay text:
Packers also manufactures and sells a canned cat food in Japan called Lovely.
The Issue
The managing directors at B.C. Packers have recently been considering entering the Canadian cat food market. Apart from being an attractive business opportunity, this venture would be a good solution for 2 issues B.C. Packers currently faces:
- The fish by-product left over from the processing of canned salmon and tuna is generally sold in bulk as fish meal, which is not very profitable. If it were used for the production of cat food to be sold in Canada, this waste could turn into a valuable product for the company
- There is excess capacity in the Philippine plant...
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