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This is in order to provide adequate information to estimate the various market shares. The first segment to analyze is the Gourmet brand. The Gourmet segment holds the smallest share of the market in grocery stores but it has a significant share of the market in specialty stores. It is seen as having high quality as a result of its higher price and its consumers tend to have higher incomes (see case). The Gourmet market even though it is not the largest has good potential as a result of it higher margins. The National brand segment has the largest share of the market across all retail types, is price sensitive but does have some brand loyalty, and it also has the most competition (see case)...
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