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This means that it can focus on providing high quality programmes and services for everyone.
In January 2001, the BBC applied to the UK Government to replace its existing digital TV channels with four new digital TV services - BBC Three, BBC Four, Cbeebies and CBBC, services that are aimed for launching over the next two years. The launch of these new four digital services can be assessed by looking at how the marketing process and target marketing have contributed to the great success of the new BBC Digital.
I. THE MARKETING PROCESS
1. Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability...
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