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Essay Details:
Essay text:
The goal of changing the organizational structure of these three regions is to increase sales growth internationally and decentralize responsibility away from headquarters to field operations.
Case Synopsis
Company Background: The company was originally started in 1853 by John Bausch in Rochester, New York. The small store excelled because Bausch discovered Vulcanite, a hard rubber substance, which replaced the frames of many standard optical products. By the 1920s, the company grew to several different capacities: producing microscopes, binoculars, telescopes, and eventually Ray-Ban sunglasses...
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