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(Strengths, Weaknesses, Opportunities and Threats):
It is the time to know the exact potential of the business. SWOT analysis should provide an in-depth view of the strengths and weaknesses of his or her organization, both from an internal and external perspective. It also defines potential opportunities and threats. This section is critical because it provides an objective summary of both perceptions and issues that will affect the success of future marketing efforts.
Competitive Profile:
One should always be aware of the competitor’s tactics and market share. Here it identifies key players in the market and defines their positions, strategies and initiatives...
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