Barilla Spa

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Pre-written Papers:

Title: Barilla Spa

Essay Details:

Subject: Business

Author: Charles P

Date: July 27, 2013

Level: University

Grade: A

Length: 4 / 965

Essay text:

The new system is untraditional and is being rejected by both distributors and Barilla's internal departments. I have reviewed the reasons for opposition and have made recommendations to gain support for the new JITD system. Statement of Issues The main reasons for the fluctuations in demand are: Promotions: Barilla's sales strategy relies on the use of trade promotions. They divided the year into 10 to 12 canvass periods, during which various products were offered at a discount. Incentives for sales reps were based on targets for each canvass period. Barilla offered volume discounts to its distributors for orders placed in full truck loads, and sales reps offered discounts for multi-truck load orders...

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