Barilla Spa

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Pre-written Papers:

Title: Barilla Spa

Essay Details:

Subject: Business

Author: Lauren L

Date: December 13, 2014

Level: University

Grade: A

Length: 13 / 3822

Essay text:

In order to bring things back in order and to improve margins, Giorgio Magialli, the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is entirely different from the existing setup and is being opposed by both the distributors and Barilla’s Sales and Marketing Department. In this report we have studied the reasons for this opposition by various quarters and have suggested recommendations, which will allay this lack of support. We consider that in order to condense the Bullwhip effect being experienced by Barilla, their supply chain would have to be Centralized...

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