Barco Projections

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Title: Barco Projections

Essay Details:

Subject: Business

Author: Andrea W

Date: June 4, 2017

Level: University

Grade: B

Length: 5 / 1374

Essay text:

Before August 1989, Sony was only into data and video projectors. Sony's projectors were inferior to Barco's and were, on average, 15% lower in price. They were expected to produce better data projectors by late 1989 and the first ever graphics projector in late 1990. This is how they both rolled out products in each segment. Video projector Barco entered the market in 1981 with its first launch ? a video projector, BV1 with scan rate 16 kHz and price 450K Bfr. In 1984, for broader compatibility they upgraded to BV2 with scan rate 16-18 kHz and price 395K Bfr. Sony entered the market in 1985 with a video projector, 1020, which was slower than Barco's video projectors at that time but had a better quality tube...

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