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Essay text:
Moreover, rumour has it that the SONY 1270 would be cheaper Barco’s price in 20%-40% difference.
Analysis
Market conditions and the market itself are faster than expected subject to changes thus forcing Barco the emphasize more on their traditional strengths: R&D and high-end products.
Strategy selection
A. We believe that Barco should continue working by the path brought it to its previous position: a leading brand the manufacturer of high-end solid products. Instead of becoming a reactor to Sony’s move, we would advise Barco to stress their focus on technological leadership while keeping up their current advantages of high quality products with excellent reliability...
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