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Essay text:
BPS also lacks a competitor
intelligence strategy and furthermore it assumed that
competitors (like Sony) would respect forever their vision of
the market place.
Therefore, we recommend developing a Marketing and R&D
strategy that helps BPS to achieve the following:
1.1 Increase efforts to encourage innovation and promote new
product generations aimed to support Barcos' mission of being
the technology leader among the 3 top manufacturers.
Innovation can also lead to create new profitable niches or
segments, as BPS successfully did creating the graphics
segment in 1987 with the BG400 projector...
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Common topics in this essay:
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