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Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie. In Brazil, Barbie has competition from local rival which has lower price and more realistic. However, Mettel found that they did not need a total overhaul their product to be successful, For example, Mettel launched Barbie with a painted head spot and dressed in Sari with universal Barbie in India.
Moreover, Mettel fought competitors in Japan by joining forces with Bandai, Japan’s largest toy company. They adapted Barbie to Japanese culture and realized that Japan’s market prefers well known American Barbie...
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Common topics in this essay:
- Barbie: The American Girl Goes Global
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