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calculator)
Bedding: $69.95
Distribution Plan: Distribute dolls to all major retailers such as; Toys ?R Us, Zellers, Wal-Mart, and Costco. Also distribute to independent toy retailers in major shopping centers.
Distribute to individuals via the internet through the companies website. This will allow for additional sales in parts of the world where individuals do not have access to major shopping centres.
Sales Force Plan: Arrange sales force in order to target major retailers.
Key Account Plan: Offer volume discount and product support to Wal-Mart stores as they are our key account. Also offer several interactive booths for Wal-Mart to display in their toy section that allow girls to dress their dolls up with products offered through Wal-Mart before they purchase them...
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