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As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank's name and image (uco bank, n.d.).
There are several Research Design techniques that can be used to identify customer service problems such as debit card fraud and loan issues. A survey was implemented to find out how well customer service bankers function, and the studies have found that the exploratory research was used in order to identify all problems associated with customer service...
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