Bank of America

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Title: Bank of America

Essay Details:

Subject: Business

Author: Julie W

Date: July 12, 2011

Level: University

Grade: A

Length: 3 / 662

Essay text:

Internet removed geographic boundaries allowing customers to converge in their transactions regardless of their location. In this new realm, banks need to realize that value creation had to be based on the voice of the customer to grow revenue and deepen customer relationships. Amy Brady, in the late 1990s you have been appointed to lead the Innovation and Development team (I&D team) for product and service development. You successfully created a process for product and service innovation in which the team: • Accepts, implements, and tests ideas and concepts (“experiments”) • Optimizes speed to market and cost • Coordinates activities and decisions through stages with desired outcome, success factors and key measures...

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