Bancassurance

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Title: Bancassurance

Essay Details:

Subject: Business

Author: Richard C

Date: November 28, 2015

Level: University

Grade: B

Length: 8 / 2161

Essay text:

Many banking institutions and insurance companies have found bancassurance to be an attractive - and often profitable - complement to their core businesses. While less than two per cent of total premiums are generated through this channel, there are expectations that bancassurance will grow to register a dominant share in the widening insurance market during this decade. World over, while both life and non-life companies seek to engage bank branches, non-life products have featured less prominently in bancassurance distribution. The major reason is the complementary nature of life insurance and banking products...

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