Bally Total Fitness Marketing Audit
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Title: Bally Total Fitness Marketing Audit

Essay Details:

Subject: Business
Author: Maurice T
Date: October 8, 2011
Level: University
Grade: A
Length: 13 / 3688

Essay text:

The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed. The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the older segments of the United States (ages 45-65+) are growing the fastest. Bally Total Fitness would be wise to consider marketing towards this age group as their needs change. An estimated 50 million people will be members to a fitness center in just six years, the year 2010...

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