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Vision defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future. A Vision statement: outlines what a company wants to be. It concentrates on future; a source of inspiration; it provides clear decision-making criteria. Mission defines where the organization is going now, describing why this organization exists (Anonymous, 2008). A Mission statement: tells you what the company is now. It concentrates on present; it defines the customer’s critical processes and it informs you about the desired level of performance. Many people mistake vision statement for mission statement...
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