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Balanced Scorecard Of Maybank

Balanced Scorecard Of Maybank

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Title: Balanced Scorecard Of Maybank

Essay Details:

Subject: Business

Author: Jeff S

Date: October 11, 2012

Level: University

Grade: A

Length: 9 / 2461

Essay text:

Continuing towards this directions, the key strategic thrusts of the company will still cover the continuous development of four critical areas of our operations: • business growth, • asset quality, • infrastructure/operations improvement and • organizational development. Interestingly, these four areas correspond to perspectives in the Balanced Scorecard as provided by Robert Kaplan and David Norton. To achieve their long-term goal of becoming one of the top 10 banks of choice in the Philippines in their chosen markets, their implementing platform includes not only financial perspectives, but also customer, business operations, and venues for learning and growth of their employees...

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