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Balanced Scorecard

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Title: Balanced Scorecard

Essay Details:

Subject: Business

Author: Eric H

Date: February 25, 2016

Level: University

Grade:

Length: 11 / 3073

Essay text:

It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance. The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The “new” balanced scorecard transforms an organization’s strategic plan from an attractive but passive document into the "marching orders" for the organization on a daily basis...

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