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Essay text:
It essentially gives managers and executives a more ?balanced' view of the company's business performance.
The reasons for choosing this topic area, revolved around the fact that I believed it is a fascinating subject area with interesting concepts, also the BSC usage in today's business world as a performance measure has increased significantly over the past decade, making BSC a very relevant topic. I also had some concerns with the aspirations and results attributable to BSC and hoped that this article would improve my understanding of the whole balance scorecard process and understand its real value to a business...
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