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With PPC, large-sized advertisers pay only when their potential consumer clicks on the keywords of their business or link of advertisement website from Baidu’s search engine page. The search results are demonstrated on the left side according to the ranking they paid. PL is Baidu’s tailor service to allow SMEs customers pick one keyword and create a fixed ranking on the right side of the searched results. With both PPC and PL, Baidu could generate profits from both Large-sized and SMEs in a great extend. Beginning from the second page, the ranking is not paid results but natural ranking of the keyword itself...
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