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What is becoming just as clear, however is that account management in the business-to-business (B2B) space, like consumer portfolio management in the B2C space is equally essential. Companies that provide products/services to other companies cannot afford not to engage and utilize this resource (Peppers,D.).
What is B2B?
Business-to-business eCommerce covers everything from Bob setting up a web site to advertising his auto body shop to General Motors using Web technology that permits customers to purchase an automobile tailored to a customer's taste to Ford employing an enterprise-wide resource tool to acquire the direct goods (components used to produce a finished goods such as engine blocks, axels and A/C units) and indirect goods, items such as office supplies, PCs, paper, pens and spare parts (Retooling)...
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