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While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers.
The American Marketing Association defines marketing as, ?§Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.??(Wikipedia). Marketing is a complex process that requires several steps to accomplish the overall goal...
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