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They are focused on attracting businesses to hire them for a job or to promote the great work they have done with another company.
An example of how one company markets both a B2B and a B2C site is that of a travel company called Sabre Holdings, whose business customers include travel agencies, airlines, and travel consolidators. They also sell to the public through Travelocity.com.
B2C
On a B2C site, the customer is inundated with colorful flashing graphics or banners seeking to attract hits and bring traffic to the website. Often, the banner pops up in front of what the user it viewing as a distraction...
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