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Essay text:
Globalization means that they can be threaten by the substitute of new products and entrants. Since B & O has developed in the Middle East and Asia and wants to continue growing in the Dubai market, they need to be more aware of the changes in the wider environment, which include macro factors such as the changes in culture, politics, economics and technology.
The Political Factors:
The political area has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. Since B & O had a positive development in the growing markets in Middle East and Asia and their products are well sold in the largest hotel project in Macau, China...
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