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Essay Details:
Essay text:
The product became a hit due to its uniqueness in taste (made using a 100 year old family recipe), high quality, sold in ready to eat packages and is value for money.
Analysis was done on the following areas:
a) Evaluating the competitive conditions,
b) Analysis on industry’s attractiveness,
c) Critiques on the Company’s competitive strategy,
d) Assessment of strategic situation,
e) Assessment of financial performance,
f) Evaluating the pros and cons of each market opportunities, and
g) Recommending on best course of action to pursue.
A SWOT analysis was carried out to evaluate the company’s strength, weakness, opportunity and threat and also to see whether its strategy-making effort will produce a good-fit between the company’s resource capability and its external situation...
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