Azalea Seafood

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Title: Azalea Seafood

Essay Details:

Subject: Business

Author: Tiny F

Date: April 23, 2013

Level: University

Grade: B

Length: 3 / 846

Essay text:

In order increase its profitability, the company needs to consider options to improve its business strategies. Currently Azalea's facilities are located in a small country side building and many large restaurants do not find it at par with their standards. This causes Azalea to lose sales from businesses like Applebee's and Cracker Barrel. In addition, major highways for the rapid distribution of their product are not available and easily accessible. Despite the location, Azalea's owners are satisfied with the new facility and its improved capabilities, compared to that of their old location. In order to increase sales by 50% and help Azalea to obtain a sustainable competitive advantage, the company needs to develop four strategic plans...

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