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Essay Details:
Essay text:
will cater to the complete Axe line of deodorants, product specifics will be restricted to the bodyspray segment alone.
The report starts with an overview of the Indian market for Deodorants over the last 4-5 years, with relevant supporting quantitative information. The overview also projects market performance and potential for the next 5-6 years.
We then identify the multiple segments that make up this market for deodorants using relevant criteria that will involve the demographic, psychographic and behavioural characteristics of the consumers. Segmentation will yield us a plethora of segment combinations...
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