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Take the case of Moov and Itch guard, the successful brands from Paras which are leaders in their respective niches.
Set Wet is such a bold step . The brand which has already made people look up with its smart advertising aims to establish it self in the Rs400 crore male grooming market which is growing at a fast pace. The fact that 15-34 year old males are now earning big money ( thanks to IT and ITES), it is a market no marketer can discard.
Except for Gillette and HLL & Sara Lee ,there are no serious players in the male grooming market. Gillette while dominates the shaving products market, HLL created and owns the Deo market with AXE and Rexona...
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