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Avon Hello Tomorrow Campaign

Avon - Hello Tomorrow Campaign

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Title: Avon - Hello Tomorrow Campaign

Essay Details:

Subject: Business

Author: Brenda H

Date: October 14, 2013

Level: University

Grade: B

Length: 7 / 1884

Essay text:

Taking a leap of faith, Mr. McConnell stopped selling books completely to focus on the perfumes. Working from home in New York City, he brewed five different scents which he named the “Little Dot Perfume Set,” consisting of heliotrope, hyacinth, lily of the valley, violet, and white rose. He intended to sell the perfumes directly to customers utilizing all of the contacts he had made during his time as a traveling door-to-door salesman (“Avon Products, Inc.”). The first Avon Lady he recruited was the wife of a U.S. senator, Mrs. P.F.E. Albee, of Winchester, New Hampshire. Mrs. Albee was able to recruit and train a sales team of one hundred within the first six months...

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